What is a 404 page?
It what your website presents to the end user when a page no longer exists on your website.
Reasons why this page may show up:
01. a misspelling of the name
02. an incorrect link
03. you changed the name of a page/post
04. you simply deleted the page/post but it’s still floating around
05. an offer expiring
and so much more.
How this damages your trust factor and credibility:
When someone clicks on your link, no matter where it came from (Pinterest, through a blog post, an email,
With that, as a business owner or brand, you automatically lose or even damage their trust and your reputation. Because in their head their like: “You said by clicking on this link, I would learn the 4 things to make 6-figures and I click on it and ain’t nothing here but an “OOPS” page. And with that experience with your business (if they are a first timer) they may never visit your website again, purchase/work with you, or consider you as the solution to their problem.
Finesse time! How to gain back their trust and your reputation:
It’s as easy as 1, 2, 3…but
a) are boring and/or ugly, b) not on
So here are somethings you can include on your custom 404 page to bring back trust, build you as an expert, and help you with your biz and site goals:
>> add images/GIFs
>> include text full of humor, your brand personality, or something to clearly state that you are aware of the awkwardness that just happened.
>> a link to your home page
>> access to a free resource
>> an opt-in for your #1 lead magnet
>> link to them to your most popular blog posts
>> ask them to connect with you on social media
>> have a contact form and encourage them to tell you what is it they were looking for
>> invite them