Your home page is the first thing that people see when they hit your website and you have about 3.5 seconds to impress them before they decide to click out. So how do you keep them? Two ways: 1) a visually attractive home page design and 2) strategy to help them stay and do what you want them to do.
Every home page is different but every successful home page has these 3 components. Now you can add more to your home page but you must include these things to get it on profitable status.
I’m a visual learner and like to see things in action, so I’ve gone through a few of our favorite influencer’s websites to show you how they’re using the same strategies for their own coaching businesses.
01. a strong hero section
Your hero section consists of: a clear and high quality image, your headline that grabs their attention (can be a question or statement), and a call to action. Your call to action could be a button or even the chance to opt-in to your lead magnet. This section should let your visitors know from the jump: who you serve, what you do, and how you can help them.
02. your three primary finesse points
This is where the ultimate finesse comes into play (I use finesse as a modern synonym for strategy not as in scheming lol) Now, if your visitors scroll past your hero section, their next stop should be your primary jump-in points. Here is where you can create specific customer journeys for your ideal client depending what stage they’re in. This is where you are subconsciously choosing their path for them while making it seem like they’ve made their own decision. Hello, site strategy 😉 These 3 points should be decided based off your website and business goals. Your finesse points could contain:
- free options: sign up for a freebie, a blog post, a FB community, etc.
- your services: get straight to the point and show them how they can work with you
Or a mixture of both, whichever option you chose, there should be a clear call action: “read the blog”, “download the ebook” or “view my ecourses”. This prevents any confusion or surprises, be clear and to the point of what you’re wanting them to do.
03. client love or social proof
You can think you’re the bomb.com (as you should) but there is no better way to show that than through client love or features. Think about it, would you want to work with a stylist who styled Sally from down the block or for the one who was in charge of styling Beyonce for the Grammys? That client love or “as seen in” will boost your creditable so quick so be sure to showcase it!
Showcase client/student testimonials, places you’ve been featured, or even where your clients have been featured (this is what I do). Even saying join my group of “20,000 women” is a form of proof as well! I’ve also seen “proof” offered in the form of blog posts. The goal is to build credibility, by showing that you know what you’re talking about and you’ve been talking about this regularly, then you increase your authority.